Rhegille Baltazar
Frith, Cheng, and Shaw's article "Race & Beauty: A Comparison of Asian and Western Models in Women's Magazine Advertisements" studies the comparison between how Asian models and Western (non-Asian - white, black, & Latina_ models are portrayed across Women's magazine. The authors also do a cross-cultural study, not just between types of models but also across different magazines.
The authors also discuss the multiple types of gaze shown in media publications. The gaze of the model's themselves and also the gaze of the consumer. This gaze represents society's attention toward something. For example, the male gaze represents the male focus and emphasis on women and the women's body. Advertisements abuse the use of the male gaze to continue the idea that "sex sells." This then continues and perpetuates the sexualization and objectification of women as both sexual objects but tools of labor.
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