Ziyu Wang
This week's reading lets us learn about gender roles and gender stereotypes between races and cultures. In the article Race and Beauty: A Comparison of Asian and Western Models in Women’s Magazine Advertisements, the authors conducts an experiment to determine the differences of female representation in advertisement between Eastern and Western societies. The result shows that Western females are typically more associated with sexual suggestive clothing and portrayals, while Eastern females are more closely associated with a traditional role and much more reserved clothing style. This is a prevalent trend in both the East and the West, and it is not hard to see why. These trends corresponds to female stereotypes and gender roles of different cultures. Since in the West, females are much more "bold" and "masculine", they are more likely to be casted with sexual suggestive advertisements and for the sexy stereotype, where as Eastern females have traditionally obeyed the Confucius concept of patriarchy, thus their role has been perceived to be submissive and their dressing styles modest. This leads to racial stereotypes in female advertisements that is rampant in all regions of the world. This might seems like a small issue that is easily overlooked, but this result is the reflection of our world's actual views on females, and that needs to change. So what must be done in order to combat such rampant female stereotypes among races?
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