Elaine Yang
ASA 141
McFashion
In this week's reading, Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands. Annamma Joy, John F. Sherry Jr, Alladi Venkatesh, Jeff Wang, and Ricky Chan discussed the nature of low-cost clothing collections, or "Fast Fashion" that drives the consumer market by mimicking current luxury brands' designs and providing products at a lower price. As the Fast Fashion trend evolves in this industrialized society we live in, it raises the problem of unsustainability and how difficult it is for fashion and sustainability to co-exist.
Like we discuss during lecture, individual identity evolves alongside fashion. Trends and materials are constantly re-imagined as designers seek new methods to represent artistic forms. Often times, the search for these new methods and materials have higher costs, therefore giving Fast Fashion brands an opportunity to satisfy consumers that can not afford these prices. As consumers seek for newer fashion, often times the idea of environmental sustainability is ignored. What I found interesting in this reading is that as a consumer myself, I never aligned the idea of sustainability with fashion. The extent that I would go about being "sustainable" is purchasing more locally produced products. However, it is interesting to learn about the Fast Cycle and how these cheaper pieces are actually produced. As a designer, it definitely got me to start brainstorming about functionality and how to incorporate that into fashion.
One question that I have from this reading is, is there a middle ground to provide affordable fashion while providing sustainability?
The following is a video about engaging with ethical fashion:
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