ASA 141
Yueming Tan
In the article "When the original of is beyond reach: consumer perception and demand for counterfeit luxury goods in Germany and South Korea" by Nadine Hennigs, Klaus-Peter Wiedmann, and Jaehee Jung, authors state that people of different classes, genders, and ages, their need and acceptance of luxury goods are different. According to this article, the authors found that Chinese consumers prefer to buy luxury goods from overseas compared to Korean consumers. This also makes Chinese consumers the world's top customer base. On the other hand, Korean young people prefer luxury goods because this is a symbol of personal identity. The younger generation likes LV, Chanel, and Dior. In any case, some people can't afford luxury goods so they choose fake luxury products. I think fake luxury products are very popular in Asia because people like to compare and show off their wealth. Many young people choose to buy fake luxury products to make themselves look "very rich." The existence of fake luxury products is because of people's needs, if people no longer desire luxury, they will completely disappear.
Question: How do we distinguish between real and false luxury products?
- https://cdn2.stylecraze.com/wp-content/uploads/2018/01/Is-Your-Louis-Vuitton-Handbag-Authentic-Or-Fake-1.jpg
- Hennigs, N., Wiedmann, K. P., Klarmann, C., Behrens, S., Jung, J., & Hwang, C. S. (2015). When the original is beyond reach: Consumer perception and demand for counterfeit luxury goods in Germany and South Korea. Luxury Research J.,1(1), 58. doi:10.1504/lrj.2015.069803
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