Saturday, April 13, 2019

Week 3 - Fast Fashion

Jinia Lee
ASA141
Week 3 



In Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands, Annamma Joy et. al discusses about how fast fashion contributes to environmental and ethical issues as clothes are being made quickly to keep up with luxury fashion trends. I’m conflicted with fast fashion because there’s pros and cons about it. The biggest pro is that it is affordable and easily obtainable since it is mass produced. As a college student, I don’t have the money to afford higher-end clothing items that are well-made and good quality, so having access to fast fashion helps a lot because I can be fashionable without breaking my wallet. However, there’s the downsides of unethical sweatshops and disposed clothes impacting our environment.

After reading the article, it made me reflect on my own experiences as a consumer. Although this habit is not as bad as it used to be, I noticed I would splurge on fast fashion clothes from Forever21 and other stores whenever I wanted revamp my closet. This led me to have so many clothes that I only wore once or twice and are just in my closet because I feel bad about throwing them away. I never really saw this as an issue that impacts our environment and only just perceived it as an issue of “how do I get rid of these clothes and don’t feel bad about it, so that I can get more.” Now, I became more aware of my spending and bad habit of splurging. I occasionally still buy fast fashion clothes, but I contemplate on if it is worth it and if it something that I would wear multiple times.

Question: How can we stop the cycle of consumerism in fast fashion when many sustainable clothing brands are not affordable for everyone?

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