Saturday, April 13, 2019

Week3 Sustainability

Asa141
Week3
Xinyu—Yang
“Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands”

I found that I am also a fast-fashion consumer. Some of the clothes in my closet are almost never used, and some shoes are not suitable for my size. Maybe like me, many people have already become important consumers when they don't understand what is fast fashion. And fast fashion relies on Affordable price and fast updates. This is a completely different direction from sustainable development. Even some fast-fashion stores will use the name of environmental protection to stimulate further consumption by consumers. For example, recycling old clothes and giving consumers coupons. Even some fast-fashion stores will use the name of environmental protection to stimulate further consumption by consumers. For example, HM recycling old clothes and giving consumers coupons. An inexpensive fast fashion reduces the economic cost of impulse shopping and wasted behavior. This promotes a culture of excessive consumption. For luxury brands, their updates are also fast, unlike fast fashion, which gives luxury goods more meaning and iconic design. For example, the author mentioned: watches are often a symbol of Hong Kong male identity. In luxury brands, most of them use artificial production, expensive raw materials, and a large number of advertisements. This also led to a brand premium. For example, Hermes's Birkin bag。 For high-end fashion brands, some of them even pursue the fur of some rare animals. To meet the brand image settings. I have seen a coat made of fur from a polar bear and sold for about $40,000. The Sales is trying to tell us the rarity of this coat,and how rare to get the complete polar bear fur.
Q:   In the current situation, will low-carbon consumption have a negative impact on the economic market?
This is the Hermes crocodile Birkin bag, the second-hand price is $ 79,950.

No comments:

Post a Comment